Invasion of the Brand Snatchers: The Corporate Giants Hiding Behind ‘Independent’ Labels

Tesco has recently bought the Giraffe chain of restaurants

It was announced recently that Tesco has bought the Giraffe chain of restaurants. This comes as part of a strategy by Tesco to buy itself into the ‘Independent’ retail market.

Tesco is not alone in this bid to benefit from the value of an independent brand...



Add new comment

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Type the characters you see in this picture. (verify using audio)
Type the characters you see in the picture above; if you can't read them, submit the form and a new image will be generated. Not case sensitive.