Invasion of the Brand Snatchers: The Corporate Giants Hiding Behind ‘Independent’ Labels

Tesco has recently bought the Giraffe chain of restaurants

It was announced recently that Tesco has bought the Giraffe chain of restaurants. This comes as part of a strategy by Tesco to buy itself into the ‘Independent’ retail market.

Tesco is not alone in this bid to benefit from the value of an independent brand...

Read more at http://scriptonitedaily.wordpress.com/2013/03/13/invasion-of-the-brand-s...

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